Seek

A case study for a responsive travel site and blog.

Brief

Generate a responsive travel site, focused on a particular city of your choosing, over the course of 4 weeks at Designlab.

Roles

UX/UI Design

Wireframes

Hi-fidelity Pages

Background

As someone who does a lot of traveling, I find myself bouncing between several resources for any given task. I wanted to work through creating a responsive site which could provide multiple means of exploring and archiving a range of events, activities, and locations in Columbus, Ohio.

Brand Identity

 

After brainstorming names for the product, I landed on “Seek.” My goal was to conjure up feelings of endless exploration, and to honor individual intentions and desires. Working off of this concept, I began pulling inspiration from the idea of space to reinforce the idea of seeking and exploring.

The brand guidelines revolve around high contrast iconography, with minimal pops of color.

Logo Iterations

Logo Iterations

LOGO SKETCHES.jpg
LOGO SKETCHES_V2.jpg
Brand Guidelines

Brand Guidelines

Responsive Wireframes

 

I began the process of wireframing with sketching several iterations of the website landing page. Working between screen sizes, I developed a few options while considering the way each would be presented on different devices.

Mid-Fidelity Wireframes

Mid-Fidelity Wireframes

Hi-Fi Design

 

Using the my early sketches, site map, and wireframes, I generated high fidelity designs of the responsive pages.

HI FI (3).jpg

Mockups

 
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