Seek

A case study for a responsive travel site and blog.

Brief

Generate a responsive travel site, focused on a particular city of your choosing, over the course of 4 weeks at Designlab.

Roles

UX/UI Design

Wireframes

Hi-fidelity Pages

Background

As someone who does a lot of traveling, I find myself bouncing between several resources for any given task. I wanted to work through creating a responsive site which could provide multiple means of exploring and archiving a range of events, activities, and locations in Columbus, Ohio.

Brand Identity

After brainstorming names for the product, I landed on “Seek.” My goal was to conjure up feelings of endless exploration, and to honor individual intentions and desires. Working off of this concept, I began pulling inspiration from the idea of space to reinforce the idea of seeking and exploring.

The brand guidelines revolve around high contrast iconography, with minimal pops of color.